Posted: Sep. 25th, 2012 | Comments 0 | Make a Comment

3x1 Store

Photo Courtesy of 3×1

Denim lovers in the New York City area, brace yourselves. Art and luxury fashion collide— as they often do— but this time in the form of denim factory/store/gallery 3×1. The shop at 15 Mercer St. in SoHo includes a complete jean manufacturing facility— but it’s not the kind of factory setting that you might assume. The space is a true work of art, structured to provide a luxury experience to its customers on a daily basis.
Scott Morrison is the main man behind the project, and as he likes to put it, 3×1 is an entirely new concept in a denim brand that invites the customer to participate in the design process. Morrison, 3×1’s founder, doubles as the designer of the brand’s entire ready to wear collections, as well as the design details used in the custom made and bespoke jeans. And the production of the jeans? He’s part of that, too. “I personally oversee most of the jeans during the final inspection or if they’re being washed in our Wet x 1 finish,” he assured me.
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