The only thing better than a man that can shop for me, is a man that can shop for him. HUGO BOSS has conceptualized and completed a new store for Saks Fifth Avenue. They’ve figured out a way to distract the SIR while, we sashay over to the other “boutiques” in the store with his card…hiding the receipt, “YES THAT SHIRT WAS 5 thousand dollars, Saks doesn’t give receipts, they depend on you being genius enough to know what you bought”…JK, Got ya or HIM…IDK, Moving Along:
The international Fashion Group HUGO BOSS, is actually introducing two new shop concepts with the re-opening of its BOSS Mens Shop, as well as, its first new HUGO Mens shop at Saks Fifth Avenue in New York.
The debut BOSS Shop is one of ten specially scouted locations in prime metropolises around the globe.
“The new BOSS space and HUGO space at Saks Fifth Avenue on our seventh floor is a luxurious, quality shop that showcases product in a new, modern way. The quality of furniture, fixtures, and well appointed fitting rooms should make it a shopping destination for BOSS products in New York.” Says Tom Ott, SVP and GMM of Mens and Home at SAKS.
Though it’s not the first time you’ve been to the store, this shop is the first HUGO BOSS brick and mortar to exist within Saks Fifth Avenue’s walls, for nothing other than keeping him busy. It’s kinda like a baby sitter for your MAN. The space will consist of 500 sq. feet and be a modern shopping environment with varying shades of gray, carefully accented by the HUGO’s signature red. How’s that for an excuse to take him shopping…
See the article here: