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Alexa Chung Scores Stunning Campaign As the Spring 2014 Face of Longchamp

 alexa chung for longchamp

Joining the ranks of models like Kate Moss and Coco Rocha, who have also posed for the French label, Chung was immediately a brand favorite. "For the new Escales collection—which is cheerful, colorful and bursting with energy—we needed a woman who was both chic and modern," said Longchamp’s international communications director, Marie-Sabine Leclercq. "Alexa Chung is the woman who embodies it the best. Her enchanting gaze, which is very strong and very present, gives the campaign a lot of personality. She has energy and confidence."

Alexa Chung Scores Stunning Campaign As the Spring 2014 Face of Longchamp

 alexa chung for longchamp

Joining the ranks of models like Kate Moss and Coco Rocha, who have also posed for the French label, Chung was immediately a brand favorite. “For the new Escales collection—which is cheerful, colorful and bursting with energy—we needed a woman who was both chic and modern,” said Longchamp’s international communications director, Marie-Sabine Leclercq. “Alexa Chung is the woman who embodies it the best. Her enchanting gaze, which is very strong and very present, gives the campaign a lot of personality. She has energy and confidence.”

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