What happens when Fashion + Intelligence + Community come together, our best guess? The Style Club. Hilary Novelle, Columbia University grad, was a rising performer, touring with big names such as Christina Aguilera, Britney Spears, N*Sync, Aaron Carter and then on to form ‘Dance Recital’ headed by superstar John Legend. She went on to consult for Levi’s and various other fashion labels.
Novelle later discovered “Gen Z has become a highly sophisticated user in the world of e-commerce” and according to her “have come to expect a multi-tiered approach that’s inspired by a beautiful intersection of music, fashion and entertainment.” So, Hilary decided to launch StyleClub.me, an innovative fashion tech company with features developed by Kennith Leung and Dr. Thang Dong and is set to showcase a user-friendly shopping platform.
The StyleClub user experience will comprise of red carpet treatment from celebrity stylists and experts on closet sharing and world-class shopping from some of Los Angeles’ trendiest stores. Complete looks will then be generated for each user based on a personal profile. Users will then be able to share their profiles in an engaged and captivating way across a communal dashboard incorporating revolving sales, style updates from stylists, friends and boutiques, and chat and video features.