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Burberry Demands Worldwide Attention for Prorsum 2012 Womenswear Collection

Burberry Demands Worldwide Attention for Prorsum 2012 Womenswear Collection

Posted: Apr. 24th, 2012 | Comments 0 | Make a Comment
Burberry Prorsum 2012

Photo Courtesy of Burberry

Burberry Prorsum 2012 Womenswear show in London’s Hyde Park connected with fashion enthusiasts worldwide using an innovative blend of social media including a Twitter “Tweetwalk,” and live streaming on Facebook, Burberry.com, and partner sites Sina and Youku. In addition, for this year’s show, Burberry coordinated an exclusive soundtrack for the event, which was recorded by Burberry Acoustic musician Rae Morris. Chief Creative Officer Christopher Bailey said, “We’ve been exploring technology as a way of communicating to all our different communities for some time. I love that we can host an event like this in Hyde Park, take a piece of London and broadcast it all over the world to people wherever they are and whatever they are doing.”
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Related Topics :
Womens Fashion, Fashion Designers, Hyde Park, London, Europe, Technology, Social Media, Fashion News

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