Photo Courtesy of WWD
Roberto Martone, ICR-ITF Group President, states that the “magic potion…enchants,” and with notes like blackcurrant berries, violet and jasmine with black amber and golden vanilla, one can only imagine. The smallest size is marked $50, pretty expensive for a one ounce bottle. The ad campaign is set to go live this month, with models Malgosia Bela and Diego Miguel in the heat of the moment, with the “Potion” in the foreground taking all the credit.
Cappini maintains that the newly created Potion is helping to shape and solidify the Dsquared2 identity. The company has a loyal fan base, who are drawn to the unique-yet-wearable clothing, and the fragrance seems to have both of those characteristics. Unless of course you are already a desirable person, in which case, you may want to forgo the love “Potion,” as it may be too much for the world to handle.