Defining the trifecta of skin problems as a combination of “loss of nutrients, lack of receptivity and extrinsic stress,” Trump’s new line combines collagen builders, oxygen boosters, and antioxidants to nourish the skin.
The 5-product collection has been in the works for over a decade and draws from Trump’s experience with testing tons of skincare products while modeling and traveling the world. With her team of chemists, Trump chose cultured caviar from the South of France as the best defense to repair, hydrate and renew skin and combat what she defines as the “aging pyramid.” A science that theorizes that the aging of skin may be attributed to a loss and lack of receptivity to nutrients because of stress, the formulas used throughout the collection derive from natural ingredients.
Advising that a diet rich in antioxidants, full of fruits, vegetables and hydration are essential to healthy skincare, Trump chose caviar for its rich concentration of fatty acids, like Omega-3 and Omega-6. According to the University of Maryland Medical Center, due to it’s high concentration of hydration and acids caviar assists with regenerating skin tissue, collagen and treating cellular inflammation. The products also include Vitamins A and E and potassium and selenium. Thought to provide intense hydration, the combination may ultimately improve elasticity and prevent premature wrinkles.