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“The TCM (traditional Chinese medicine) concept has traditionally been about health care,” Michelle Huang, a research manager at Euromonitor in Shanghai, recently told WWD. “But in recent years beauty players have learned from the health sector and borrowed the ingredients for beauty products because Chinese consumers understand the benefits.”
But aside from the culture and history behind traditional Chinese medicine, it’s also likely that the generation of 25 to 35-year-old consumers, who account for the majority of the eco-friendly crowd, are interested in the all-natural movement because of the amount of product-safety scandals that have occurred in their lifetime. Unsurprisingly, the result is that this demographic of consumers tends to be much more aware of what makes up the ingredient list of the products they use.
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