deauville
deauville

Christopher Ward: The Joy of Getting More for Less

Home > Fashion > Jewelry & Watches > Christopher Ward: The Joy of Getting More for Less
article by

European Correspondent | JustLuxe

Sign Up for our free newsletter

Christopher Ward: The Joy of Getting More for Less

Posted: Jul. 18th, 2013 | Comments 0 | Make a Comment

Photos Courtesy of Christopher Ward

In an era when you can check the time on any mobile phone or microwave, what function does a wristwatch still serve? Sure, it keeps the current time at hand, obviating the need to reach for the nearest electronic device. But more than that, it serves as the mark of a modern man. A man's choice of timepiece conveys his sense of style, the value he places on craftsmanship and a certain refusal to retire something he enjoys just because its role has been replaced. It can convey his interests (be it a pilot's watch, diver's watch or racing watch), and has also come to represent a certain status symbol: see a man with a ten-thousand-dollar watch and you know what he's worth. But since the global economy tanked, signs of opulence and conspicuous spending have taken a hit in popularity. Today it's all about value. Buyers are still spending, but they expect to get more for their money. That's where companies like Christopher Ward come in.

Based in England and manufactured in Switzerland, Christopher Ward is as much a mission as it is a company. When Chris Ward and business partners Mike France and Peter Ellis set out to produce their own line of watches in 2004, the idea was to offer high-quality Swiss-made timepieces at a fraction of the prices charged by more established brands. Nine years later, they've stayed true to that mission. Whereas luxury watchmakers typically charge ten, twenty or even thirty times what it costs them to produce a watch, Christopher Ward claims it charges just two to three times its base manufacturing price (it is, after all, a business with overhead costs, not a charity). A huge part of that comes down to hype: Christopher Ward doesn't spend the millions that companies like Breitling, Rolex, Omega or TAG Heuer do on marketing and celebrity endorsements. Another part is the middle man which the company has cut out of the equation: instead of selling through jewelry shops and other retailers, which can take a sizable markup, Christopher Ward sells directly through its website. Don't call it a discount brand, though, and certainly not a replicator. Ward's watches are designed in-house in Berkshire, England, and manufactured in the famous watchmaking region of Jura, Switzerland, using Swiss mechanisms supplied by the likes of ETA and Ronda.

You might like : Hublot Pays Tribute to Ayrton Senna with its Latest Tourbillon Timepiece
Related Topics : Lifestyle News

related articles

Write a Story/Review about Christopher Ward
<!-- --><!-- -->
  • Louis Vuitton Beauty Case
  • Marc Jacobs V-Neck
  • Cavendish Loafers
  • Carrera Sunglasses

BEST OF LUXURY

Finding the best in luxury can be a daunting task, which is why we've taken it on for you.

imagination.inspiration.perfection.inpictures: popular photo galleries

Christopher Ward: The Joy of Getting More for Less

Posted: Jul. 18th, 2013 | Comments 0 | Make a Comment
Christopher Ward: The Joy of Getting More for Less

Photos Courtesy of Christopher Ward

In an era when you can check the time on any mobile phone or microwave, what function does a wristwatch still serve? Sure, it keeps the current time at hand, obviating the need to reach for the nearest electronic device. But more than that, it serves as the mark of a modern man. A man’s choice of timepiece conveys his sense of style, the value he places on craftsmanship and a certain refusal to retire something he enjoys just because its role has been replaced. It can convey his interests (be it a pilot’s watch, diver’s watch or racing watch), and has also come to represent a certain status symbol: see a man with a ten-thousand-dollar watch and you know what he’s worth. But since the global economy tanked, signs of opulence and conspicuous spending have taken a hit in popularity. Today it’s all about value. Buyers are still spending, but they expect to get more for their money. That’s where companies like Christopher Ward come in.

Based in England and manufactured in Switzerland, Christopher Ward is as much a mission as it is a company. When Chris Ward and business partners Mike France and Peter Ellis set out to produce their own line of watches in 2004, the idea was to offer high-quality Swiss-made timepieces at a fraction of the prices charged by more established brands. Nine years later, they’ve stayed true to that mission. Whereas luxury watchmakers typically charge ten, twenty or even thirty times what it costs them to produce a watch, Christopher Ward claims it charges just two to three times its base manufacturing price (it is, after all, a business with overhead costs, not a charity). A huge part of that comes down to hype: Christopher Ward doesn’t spend the millions that companies like Breitling, Rolex, Omega or TAG Heuer do on marketing and celebrity endorsements. Another part is the middle man which the company has cut out of the equation: instead of selling through jewelry shops and other retailers, which can take a sizable markup, Christopher Ward sells directly through its website. Don’t call it a discount brand, though, and certainly not a replicator. Ward’s watches are designed in-house in Berkshire, England, and manufactured in the famous watchmaking region of Jura, Switzerland, using Swiss mechanisms supplied by the likes of ETA and Ronda.

You might like : Hublot Pays Tribute to Ayrton Senna with its Latest Tourbillon Timepiece
Related Topics : Lifestyle News
Return to home page
See Next Article

related articles

Link: 

Share this post

Share on facebook
Share on google
Share on twitter
Share on linkedin
Share on pinterest
Share on print
Share on email
SIGN UP FOR OUR PROMOTIONS & MORE
CALL US
EMAIL US
Scroll to Top