The prince of pyjamas, Peter Alexander, is calling on cute Kiwi boys to pose a pup for a new charity calendar.

The calendar, featuring artistic shots of great looking gents with dogs, has been selling in Australia for a number of years, with all proceeds going to animal protection society, the RSCPA. Now, Alexander wants to extend the efforts across the Tasman in 2014.

"Helping animals is a passion of mine," Alexander said.

"Last year, we raised over A$90,000 through calendar sales. This year, I'm aiming for $100,000 for all of our furry four legged friends!"

The company is now on the hunt for "New Zealand's cutest dogs and hottest guys to feature in the calendar," they said in a statement.

Register your pet, yourself or someone you know to attend the casting event on Saturday, 3rd of August 2013 in Auckland. The chosen few finalists will be photographed for the calendar on Sunday, 4th August 2013.