The essence of a WOMAN is hard to embody, but Donna Karan has mastered the art of encompassing the scent of the fragrant, fresh and sweet, WOMAN. The eponymous perfume reminds us of the rite of passage that is WOMANHOOD, and as the years progress: We need for the more refined version of our former-self. Through “beauty, balance and seduction…mind, body and spirit. Whatever age or race, women are beautiful, and embrace their femininity with conviction.” according to Karan.
In celebration of WOMEN everywhere Donna Karan pulled together her inspirations, from perfumer Anne Flipo to renowned architect Zaha Hadid to design the curvaceous bottle. The alluring advertising campaign “celebrates the accomplished yet sensual side of multi-faceted women, featuring beautiful women of all ages who also give back to the world: Christy Turlington Burns, Karolina Kurkova and Liya Kebede.” Donna Karan notes “I believe women are complex, and full of emotion and feelings. We have a unique ability to care and share and make the world a better place. When I approached the project I wove this idea of the multi-faceted woman into all aspects of the process.”
Just like a woman, the fragrance is a dichotomy of softness and strength. Utilizing ingredients that are traditionally found in masculine fragrances and wrapping them with nurturing white florals, Donna Karan and Anne Flipo’s groundbreaking creation results in a feminine and sensual scent: the confident signature core of sandalwood and Haitian vetiver is sublimated with the creamy feminine notes of orange flower resonating in an instinctual feminine sensuality.
The packaging for Donna Karan WOMAN is an evolution and a modern interpretation of the language that Donna Karan has always spoken – one that connects the world of art and sculpture with fragrance. A heritage that began with the creation of the iconic Cashmere Mist bottle in 1994 which was designed by Stephan Weiss, Donna’s sculptor husband.
This innovative approach to packaging led her to commission world-renowned IraqiBritish architect Zaha Hadid to design the bottle for Donna Karan Woman. Zaha was inspired by the curvature of a woman’s body: voluptuous, mysterious and irresistible to the touch. The result is a sculptural silhouette that reinforces the individuality and sensuality of a woman.
*Product was provided
Excerpt from –