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Equinox’s $25K ‘E’ Membership Elevates Fitness to Luxury Status

Equinox’s $25K ‘E’ Membership Elevates Fitness to Luxury Status

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No membership cards are required for E crowd. A member’s retina is scanned to obtain passage into this fitness enclave, which is replete with a private entrance, a changing cabana, and a private shower. Additionally, freshly laundered workout apparel and a robe are provided. A private E cabana is stocked with drinking water, hot and cold towels, and personal-hygiene products. There is also a private lounge area for members only.  

The fitness benefits of the exclusive membership include a personalized fitness evaluation. Members can partake in two training sessions weekly with one of Equinox’s top-level trainers. Equinox calls its premium-training program Tier 4. It is based on individual body composition, gait, metabolic rate and movement ability—or simply stated—physicality. An advisory board of doctors that specialize in sports and fitness is also available. E memberships can be used at Equinox clubs in Greenwich, Connecticut, and in New York City’s Columbus Circle.

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