Photo Courtesy of Dennis Basso
Like many luxury brands that start off with an initial clothing line and eventually expand, Dennis Basso is adding a high-end fragrance to his name. After working with The Cloudbreak Group and Firmenich to develop the scent, the designer whose label is synonymous with luxurious materials like billowing layers of chiffon and heavy faux fur will launch his namesake fragrance exclusively on QVC on November 5. It will be available at Harrods in March and then expand internationally soon afterwards.
The scent was designed to be versatile in every way possible. The eau de parfum can be worn day or night and is intended to complement Basso’s upscale collection, as well as his affordable faux furs, ready-to-wear items and accessories. Though he initially wanted it to be his brand’s signature scent, Basso admits to WWD, “This is just the beginning. I would love to do more scents in the future, and create complementary products like sachets. I’ve waited so long to do this— I didn’t want to make something just for the sake of doing it, so I was extremely involved in putting together.”
The scent was designed to be versatile in every way possible. The eau de parfum can be worn day or night and is intended to complement Basso’s upscale collection, as well as his affordable faux furs, ready-to-wear items and accessories. Though he initially wanted it to be his brand’s signature scent, Basso admits to WWD, “This is just the beginning. I would love to do more scents in the future, and create complementary products like sachets. I’ve waited so long to do this— I didn’t want to make something just for the sake of doing it, so I was extremely involved in putting together.”
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