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Exclusive | Bring Your Dream Jeans to Life at Denim Atelier 3×1

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Exclusive | Bring Your Dream Jeans to Life at Denim Atelier 3x1

Posted: Sep. 25th, 2012 | Comments 0 | Make a Comment
3x1 Store

Photo Courtesy of 3x1

Denim lovers in the New York City area, brace yourselves. Art and

luxury fashion

collide as they often do but this time in the form of denim factory/store/gallery 3x1. The shop at 15 Mercer St. in SoHo includes a complete jean manufacturing facility but its not the kind of factory setting that you might assume. The space is a true work of art, structured to provide a luxury experience to its customers on a daily basis.

Scott Morrison is the main man behind the project, and as he likes to put it, 3x1 is an entirely new concept in a denim brand that invites the customer to participate in the design process. Morrison, 3x1s founder, doubles as the designer of the brands entire ready to wear collections, as well as the design details used in the custom made and bespoke jeans. And the production of the jeans? Hes part of that, too. I personally oversee most of the jeans during the final inspection or if theyre being washed in our Wet x 1 finish, he assured me.

Read More on 3x1.us
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Related Topics : Jeans, Denim, Women Fashion, Menswear, Luxury Brands, Shopping, Interview, Fashion News

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Exclusive | Bring Your Dream Jeans to Life at Denim Atelier 3×1

Posted: Sep. 25th, 2012 | Comments 0 | Make a Comment

3x1 Store

Photo Courtesy of 3×1

Denim lovers in the New York City area, brace yourselves. Art and luxury fashion collide— as they often do— but this time in the form of denim factory/store/gallery 3×1. The shop at 15 Mercer St. in SoHo includes a complete jean manufacturing facility— but it’s not the kind of factory setting that you might assume. The space is a true work of art, structured to provide a luxury experience to its customers on a daily basis.
Scott Morrison is the main man behind the project, and as he likes to put it, 3×1 is an entirely new concept in a denim brand that invites the customer to participate in the design process. Morrison, 3×1’s founder, doubles as the designer of the brand’s entire ready to wear collections, as well as the design details used in the custom made and bespoke jeans. And the production of the jeans? He’s part of that, too. “I personally oversee most of the jeans during the final inspection or if they’re being washed in our Wet x 1 finish,” he assured me.
Read More on 3×1.us
You might like : Best Fashion Designers
Related Topics : Jeans, Denim, Women Fashion, Menswear, Luxury Brands, Shopping, Interview, Fashion News

related articles

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Finding the best in luxury can be a daunting task, which is why we’ve taken it on for you.

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