Georgia May Jagger, daughter of famous rock star Mick Jagger, has just been chosen to be the face of a new luxury fragrance
for Just Cavalli that is set to launch in February. Georgia lavishingly praised the man behind the company, saying, Roberto Cavalli is a great designer. The Cavalli brand is very sexy young and cool. She continued in the press release, Its clearly for the younger generation who wants to have a trendy look. Id hate to be the one to inform Georgia of the fact that perfume is meant to pass through the nose via odor molecules to be enjoyed as a scent. Nevertheless, theres no containing Jaggers enthusiasm for the brand, as she proclaimed, Its the first fragrance that I have ever done, so its a huge honor!
The new fragrance will appear in a print advertisement captured by Mario Sorrenti and a worldwide television campaign that was directed by Jonas kerlund. Roberto Cavalli was short and to the point when it came to his thoughts on Georgia, saying She is a playful temptress. Just prior to becoming the new face of Just Cavallis women's fragrance, Jagger modeled in the closing ceremony at the London Olympic Games.