If you’re going to choose any location to put a store, already establish or not, it’s got to be NYC. That’s exactly what contemporary womenswear line, MM6 Maison Martin Margiela, has done. MM6 has just opened its doors in the concrete jungle, marking the line’s first brick & mortar store since 1997, when it was launched. Taking pride in NYC’s modern and international atmosphere, the company saw it as the ideal location for it’s first store. Visitors and locals alike will gather together at the 500 square-foot store to “shop till they drop” at MM6?s Bleaker Street location in Greenwich Village. “Bleecker Street’s effortless yet trendy, friendly yet alternative ambiance appealed to us immediately. We chose this location because it’s very Margiela and put simply, because we love it!”, a representative said. The store possesses the imaginative and original vision of the Maison’s distinctive aesthetic and will offer a broad range of accessories and clothing. Bleecker Street’s effortless yet trendy, friendly yet alternative ambiance appealed to us immediately.
In the window of MM6 are neon light boxes, which create a spectacular meshing of light as it is reflected and bounced from mirror to mirror. Behind the windows is the store’s line of clothing, accessories and footwear, arranged in a simplistic way- further adding to the atmosphere of the store. The shelving is inspired by traditional New York City ceiling tiles, opening and closing to hold items. A synthesis of modern concepts and Greenwich Village’s charming nature brings white walls, contrasted with a brick fireplace. Calming neutrals, whites, greys, natural woods and silver are toughened up against the raw, New York City cement inspired moquette. In celebration of the opening, two exclusive items will be available for purchase in-store- a signature t-shirt and tote bag that are both printed with a design of the Manhattan skyline on them.