Photos Courtesy of Graff Diamonds
Founding his namesake company in 1960, Laurence Graff started small, setting up in department stores in Singapore before moving into exhibitions around the world. In 1970, he created the Hair & Jewel coiffure, a $1 million design of diamonds and jewels perched on the head of a model with hair fashioned after 18th century Versailles. The campaign sparked immediate success for the company and by 1973 Graff became the first jeweler to be presented the Queen’s Award to Industry and a year later opened the first flagship store in London and acquired the first of many famous diamonds for the jeweler, the Star of Bombay.
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