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Grasse, France – The World’s Capital of Scent

Grasse, France – The World’s Capital of Scent

French perfume: synonymous with romance, history…A little north (15 km) of Cannes and just east of Nice, lies a provincial town on the French Riviera that is noted as the world’s perfume capital, producing more than 2/3 of the country’s naturally derived scents and harvesting upwards of 27 tons of Jasmine annually. Jasmine is not only one of the most commonly used flowers in perfume blending, it is also one of the world’s most expensive natural fragrances.Situated 350 meters above sea level and blessed by warmth from the Riviera, this region’s climate makes for an ideal growing region. The world’s most prolific “noses” – from perfumers to gastronomes – consult this historic town for inspiration, study, and the abundance of natural ingredients. Tour historic and working ‘parfumeries’ (Molinard, Fragonard, Galimard), savor the flavors at the olive oil mills and explore many museums of the “Ville d’Art et d’Histoire” (Village of Art and History.) Charpin painted here, Edith Piaf died here, Princess Pauline Bonaparte recuperated here… exceptionally French, Grasse is an ideal representative of the best this extraordinary country has to offer.

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Grasse, France – The World’s Capital of Scent

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