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Guess Which Golden Boy is Working it for Adidas?

Photo Courtesy of Adidas NEO Label

As if we dont see him everywhere already, Justin Biebers face will now be plastered to billboards everywhere with a big-name

luxury fashion

brand attached to it. Thats right: the teen singer with a die-hard fan base is the new face of Adidass NEO Label. And this isnt a one-stop campaign: each week for five weeks, fans will be asked to participate in a contest complete with clues from Bieber himself that will result in two lucky fans winning an all-expenses-paid trip to meet the singer in person.

Guess Which Golden Boy is Working it for Adidas?

Guess Which Golden Boy is Working it for Adidas?

Photo Courtesy of Adidas NEO Label

As if we don’t see him everywhere already, Justin Bieber’s face will now be plastered to billboards everywhere— with a big-name luxury fashion brand attached to it. That’s right: the teen singer with a die-hard fan base is the new face of Adidas’s NEO Label. And this isn’t a one-stop campaign: each week for five weeks, fans will be asked to participate in a contest — complete with clues from Bieber himself— that will result in two lucky fans winning an all-expenses-paid trip to meet the singer in person.

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