Hash is known for obvious masculine features softened with femininity, so it is fitting that her inspiration for Fall-Winter 2012/2013 was the suit, a.k.a. le smoking, as made famous by Yves Saint Laurent versions in the 60’s. “I keep on balancing a masculine style with a feminine attitude,” Hash explains, “the masculine aspect enhancing femininity.” You will notice this throughout all four Hash labels; Haute Couture, AVHASHBY, and label Anne Valerie Hash, which includes a line for young girls.
Hash has had a steady yet quick climb to the top in her industry, partially due to her studies at the highly-acclaimed Chambre Syndicale de la Couture Parisienne, and by gaining experience with some of the most respected names in the world of fashion. Her first internship was with the Reverend Carven Maison. “After that, I had other experiences at Nina Ricci, Chloé and Chanel. I learned technique, and how to build a garment, which is like architecture. At Nina Ricci for example, I was retouching haute couture pieces. I had to deconstruct and reconstruct the pieces. This greatly influenced my vision of fashion.”

For her Spring/Summer collection this year, Hash was very brave in her color combinations appropriately named Blue Tangerine. It is courageous to juxtapose the bold Yves Klein blue with a crisp orange, equally deep in pigment. Blue Tangerine is dedicated to the ten-year anniversary of the label, which Hash calls “a journey to maturity.” If only all women could mature as gracefully as Hash, who explains, “For this collection, I started with a new color palette experimenting with tangerine, Klein blue, and pomegranate, associated with tones dear to our House such as powder, sand and smoky blue. I have put the wardrobe together with delicate fabrics such as cotton chiffons, linen voiles, silk and taffetas.”
The strong colors and gallant designs are symbolic of who Hash is and what she represents. Her ten-year anniversary last year during the development of this season’s collections was what Hash states, “The perfect time to take a moment to think about our evolution and try to define properly the codes of the House.” Hash knows her clients well, who are representative of her. “My client is modern. She is strong, precise, and sharp, with a presence and an aura. She is sensual, she unveils, she suggests, but she is never vulgar or obvious.”

The feminist fashionista describes her evolution: “When I started my company, I was feeling young and vulnerable. I guess that’s the reason why I started working on men’s clothes. The fabrics of a masculine wardrobe (wool, cashmere, etc.) are reassuring and protective. I think working on men’s garments helped me to grow and to feel stronger in the fashion industry. Femininity entered little by little in my collections. Subtly, I started playing with lace, silk and muslin in pale skin tones. There, I found my balance, and I am now fully expressing myself, acting rather than reacting, choosing and not being imposed.”
Hash holds the highly-regarded official Haute Couture label protected by the Chambre de commerce et d’industrie de Paris. Her defined codes of fashion apply to the custom couture line for her clients, which at times can require several hundred work hours per piece. “Haute couture is actually an artistic experience linked to the highest quality. It is based on mastering the traditional know-how and on an absolute attention to details. The technique is then freeing in order to create the outstanding, and the never-before-seen.”

“Of course, Haute Couture inspires me when I design my ready-to-wear collections,” states Hash. This explains why her ready-to-wear makes me feel like I am wearing haute couture, with its uniqueness and superb fabrics. I loved, for instance, the way the sheer chiffon wrapped around the neck and draped along the torso seen on blouses this season. This topped off with the reinvented le smoking, where “the shoulder line melts into a loose form of letting go.” Those are the details I refer to as Dali-like. “I also like to mix avant-garde pieces together with traditional looks, or the other way around. This is the way I see fashion.”
“She who chooses her attire, chooses the designer herself as well, like a beautiful friendship that could very well exist with a writer, a musician or a painter.” –Anne Valerie Hash
To view the full collection, visit A-V-H.com.