My mother’s favorite fragrance as a child, Rive Gauche…I know it a mile away. The late great Yves Saint Laurent is back circa 1966. The house will return back to it’s:
“original branding” and will be “restoring the house to its truth, purity and essence — and taking it into a new era” while “respecting the original principles and ideals.”
With a change of it’s name to “Saint Laurent Paris,” some say it sounds like a wiggle around an Intellectual Property issue…other’s cheer that the retro vibe is back. Either way hail the king YSL…for his work and legacy transcend the branding limitations of time.
See the article here –
