Photo Courtesy of Mango
In executing the change, Mango took cues from Spanish rival Inditex SA which, is home to Zara, a brand that has heavily influenced Mango’s new venture. With more emphasis on “fast-fashion” like its competitor, Mango is leaving behind the glitz and glamour of its old party ways. The 60 percent decline in profits from 2011 to 2013 has now been replaced by doubling profits, which has outpaced Inditex in Spain’s $21 billion clothing market.
Party wear is out, casual fashion is in. Who will you root for? Team Mango or Team Zara?
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