Photo Courtesy of Mercedes-Benz
The auto brand has also obtained U.S. rights as Official Patron of the 2014 Ryder Cup and global rights (excluding Europe) for 2016. Additionally, the PGA’s Centennial celebration in 2016 is included with the extension. Mercedes-Benz will provide courtesy cars for the competing players and will have a dedicated “Loyalty Lot” to provide Mercedes customers with an upgraded parking experience when attending PGA events.
“The game of golf shares a natural affinity with the Mercedes-Benz brand, both rich in heritage and prestige, requiring skill, power and performance to succeed,” said Stephen Cannon, president and CEO, Mercedes-Benz USA. “The Mercedes-Benz brand has been deeply involved with golf tournaments from around the world, and we are thrilled to continue this tradition in the U.S., as we extend our partnership with The PGA of America.”