Photos Courtesy of Missoni
Ottavio, along with his wife, Rosita, is responsible for creating a groundbreaking label after a career as an Olympic runner. Originally called Maglificio Jolly, Ottavio’s company began as a wool and knitwear brand that eventually became Missoni in 1958. It wasn’t long before the label developed the signature zig-zag pattern that became its signature. Always on the cusp of cutting-edge fashion, the brand became notorious when it sent bra-less models down the runway in 1967 wearing thin sweaters, a move that had the label banned from the runway until 1970. Of course, this only added hype to the up-and-coming brand, and unsurprisingly those thin lamé tops worn by the models flew off the racks.