Photo Courtesy of Lancôme Paris
La Vie Est Belle— life is beautiful— is Lancôme’s way of representing the era of women’s personal fulfillment and self-realization. Lancôme International’s President, Youcef Nabi, explained fragrance trends over the past few decades to WWD, noting that the seventies were about emancipation, the eighties were about a quest for power, and the nineties were about gender-bending and minimalism. Today’s scents are about the empowerment that comes from being freed from caring about possessions and appearances. That is the philosophy behind La Vie Est Belle.