It seems that the Tom Ford Beauty brand isn’t backing down. The luxury beauty company, which has estimated retail sales of $200 million worldwide, is now set to launch a second men’s fragrance. Under the Estée Lauder brand, the latest Tom Ford Beauty fragrance is expected to help its high end mother company gain strength.
Fabrizio Freda, president and chief executive officer of the Estée Lauder company, told WWD that Tom Ford Beauty represents a true shift in the business model for fragrances because it’s focusing on the high quality, high-touch service kind of fragrance.
Tom Ford Beauty made its debut with a women’s fragrance, then added a men’s fragrance before entering the color arena with the introduction of cosmetics. The brand’s lipsticks, skincare and nail lacquers were all hits among consumers. Now, the designer will launch his first signature men’s fragrance since 2009.
Tom Ford Noir arrives in October and may create global retail sales of $15 million in its first year, according to WWD. The luxury men’s fragrance will have a retail price of $90 for a 1.7-oz. eau de parfum and $125 for a 3.4-oz. bottle. Still, industry sources expect Black Orchid to remain Ford’s best-selling fragrance, continuing with sales of $35 million in retail per year.
WWD reports that overall, the beauty component of the Ford empire is expected to reach $500 million in retail volume within the next five years, according to industry insiders. With a very respectable ranking, the Ford fragrances and beauty lines are especially popular at high end retailers like Saks Fifth Avenue.
The new men’s fragrance is said to be masculine with an Oriental twist: notes of black pepper, nutmeg, bergamot, patchouli and vetiver oil can be identified in this bottle.
For more information, visit TomFord.com.
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