“I have focused a lot on men’s recently, and this was a chance to do something different for men, something that speaks of desire,” she said of the new fragrance. “Eros” is the result of Ms. Versace’s vision, a Greek-inspired men’s fragrance that nods to the fashion house’s late founder. Fans of Gianni Versace should already be aware of his love for Greek history and mythology— an interest that was sparked while growing up in southern Italy. A look at the late designer’s signature symbol affirms his love for all things related to these subjects. Gianni considered Medusa to be the epitome of beauty, art and philosophy, and her image became a mainstay on several of his products.
The fragrance “Eros” is named after the Greek god of love, who was the son of Aphrodite. The fresh, woodsy oriental has top notes of mint oil, lemon Italy Orpur and green apple, with a heart of tonka bean, Venezuelan ambroxan and geranium flower. Donatella called the fern-like fragrance “very Versace,” from its inspiration, to its scent, to its aesthetic. “For me the fragrance is very iconic, it’s really the DNA of Versace,” she said. “We have the Greek motif that makes you think of ancient Greece and antiquity, mythology, and the color turquoise represents the Mediterranean.”