Set in a 1400-square-foot space on the second floor of Henry Bendel’s Fifth Avenue flagship store, the new shop will offer a selection of the most current and on-trend dresses from over 175 different designers. Styles will be in rotation seasonally, combining the ease of rental with current fashions. “It’s become clear to us at Rent the Runway that our customer is the true go-getter girl—she is smart and busy; she loves fashion but wants it easily and at the highest level of service,” said Jennifer Hyman, CEO and Co-Founder of Rent the Runway.
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