Anyone who has caught Anna Dello Russo‘s “Fashion Shower” video already has an idea of the maxed-out scene at the Left Bank cabaret Paradis Latin last night. “You know, at first I thought this was going to be a real circus, but it turned out to be great fun,” admitted Margareta van den Bosch, majordomo of H&M. The launch turned out to be both. With Dello Russo’s many fans in attendance—fellow bloggers like Bryanboy and Elin Kling, designers like Olivier Theyskens and Peter Dundas, a cadre of models in ADR x H&M like Karlie Kloss, Toni Garrn, Isabeli Fontana, and Jac—squeezed into the high-kitsch theater for the worldwide launch, it was also a bit of a crush.
Not to be outdone, the stylist-turned-accessories designer made not one but two grand entrances: the first surrounded by cabaret dancer doppelgängers and the second on a swing suspended from the ceiling. Dance numbers choreographed by Blanca Li and a short performance by Zebra Katz and Azealia Banks served as a backdrop. “This project is like a girlhood dream come true. It was about doing something young and exuberant, something everyone of all ages can have fun with,” said Dello Russo, who famously annexed the apartment next door to make more room for her clothes. “The only problem now is that I need to annex another apartment.”
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