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The Future of Beauty in China

Estee Lauder

Photo Courtesy of Estee Lauder

China's

luxury beauty

market is doing well, to say the least. The $17.1 billion industry rose 18.7 percent between 2010 and 2011, an increase from the 16.6 percent rise it saw from 2009 to 2010. Results aren't in yet for 2012, but thanks to encouraging brand activity in the last year, the future is bright and another successful year is predicted.


According to Chinas National Bureau of Statistics, the nations beauty industry in 2011 rose 18.7 percent year-on-year to $17.1 billion, up from the 16.6 percent increase between 2009 and 2010. While the numbers for 2012 arent in yet, brand activity gives a good indication of what the future holds.
Procter & Gamble Co. recently moved its skin care, cosmetics and personal care headquarters from Cincinnati to Singapore, heavily suggesting that Asia is its new focal point.
In mid-October, American cosmetics giant, Este Lauder Cos. Inc., will unveil its first Chinese skincare line: Osiao. The line will be launched at two Lane Crawford stores in Hong Kong.

The Future of Beauty in China

Estee Lauder

Photo Courtesy of Estee Lauder

China’s luxury beauty market is doing well, to say the least. The $17.1 billion industry rose 18.7 percent between 2010 and 2011, an increase from the 16.6 percent rise it saw from 2009 to 2010. Results aren’t in yet for 2012, but thanks to encouraging brand activity in the last year, the future is bright and another successful year is predicted.
According to China’s National Bureau of Statistics, the nation’s beauty industry in 2011 rose 18.7 percent year-on-year to $17.1 billion, up from the 16.6 percent increase between 2009 and 2010. While the numbers for 2012 aren’t in yet, brand activity gives a good indication of what the future holds.
Procter & Gamble Co. recently moved its skin care, cosmetics and personal care headquarters from Cincinnati to Singapore, heavily suggesting that Asia is its new focal point.
In mid-October, American cosmetics giant, Estée Lauder Cos. Inc., will unveil its first Chinese skincare line: Osiao. The line will be launched at two Lane Crawford stores in Hong Kong.

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