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The Invisible Bicycle Helmet | Hövding

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The Invisible Bicycle Helmet | Hvding

Posted: Aug. 16th, 2012 | Comments 0 | Make a Comment

Photo Courtesy of Hvding

Bicycling isn't exactly a new pastime but with growing environmental concerns, it has certainly seen a boom in popularity, with many people choosing to bike to work instead of drive. However, we probably all remember being a kid and not wanting to wear our bike helmet because it wasn't "cool," which is a concern many adults share...especially if hairstyles are involved. When cyclist helmet laws were brought up in Sweden, two friends decided to do the impossible and create an invisible helmet, Hövding (Swedish for "Chieftain"), that keeps you safe and stylish.


"Bicycling is something we do every day and there's a sense of freedom that goes with it. Although people are well aware of the risks on the roads, the vast majority are choosing to bicycle without a helmet," says the company founders, Anna Haupt and Terese Alstin. "When it comes down to it, people do really want to protect their heads in road accidents, but there are limits. It isn't the bicyclists who need to change, it's the product."

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The Invisible Bicycle Helmet | Hövding

Posted: Aug. 16th, 2012 | Comments 0 | Make a Comment

The Invisible Bicycle Helmet | Hövding

Photo Courtesy of Hövding

Bicycling isn’t exactly a new pastime but with growing environmental concerns, it has certainly seen a boom in popularity, with many people choosing to bike to work instead of drive. However, we probably all remember being a kid and not wanting to wear our bike helmet because it wasn’t “cool,” which is a concern many adults share…especially if hairstyles are involved. When cyclist helmet laws were brought up in Sweden, two friends decided to do the impossible and create an invisible helmet, Hövding (Swedish for “Chieftain”), that keeps you safe and stylish.
“Bicycling is something we do every day and there’s a sense of freedom that goes with it. Although people are well aware of the risks on the roads, the vast majority are choosing to bicycle without a helmet,” says the company founders, Anna Haupt and Terese Alstin. “When it comes down to it, people do really want to protect their heads in road accidents, but there are limits. It isn’t the bicyclists who need to change, it’s the product.”
You might like : Leisure Articles
Related Topics : Technology, Luxury Toys, Lifestyle News

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