It has come to our attention that everything in the Verb product line – which is priced at $12 each – is water-based, vitamin-enriched and contains natural UV protectants, YAY! I happen to use it on my otherwise dry hair and it totally brings it back to life. In addition all of the products have been tested in the Texas heat (the Verb Styling Cream actually can serve as “sunscreen” for your hair!) and have outlived the test of time. What I like to call, miracle products, are bad stuff-free (no parabens or sulfates) and have a barely-there scent. Lucky for us, they leave a clean, crisp finish that won’t linger…and they are made in the good old USA and created without any animal testing. All of their canisters are recyclable, and reusable and resealable.
“When we went out looking for an affordable, stylish and high-quality line to carry in our shops, we couldn’t find one,” said Verb Products & Birds Barbershop Co-Founder Jayson Rapaport. “After securing a manufacturer and nurturing great talent in-house, we realized that not only is it possible to create professional quality at an affordable price, but also long overdue. We’re thrilled to have a nationwide launch partner like ULTA that sees the same potential in Verb that we do,” added Co-Founding partner Michael Portman.
With their 100+ employees in their five rockstar barbershops-salons as their lab, the two business partners applied their award-winning formula – affordable, straightforward and salon-quality – to hair products. The result is a line that stands toe-to-toe with luxury and prestige brands that are twice and triple the price.
So here’s the run down:
Verb Hydrating Shampoo offers a gentle cleanse that replenishes moisture, preserves color and protects against heat styling. Leaves hair soft, smooth and tangle-free. Our shampoo is free of sulfates, parabens, gluten, and is vegan friendly. Quinoa protein is used to penetrate the hair to nourish, repair damage and protect against environmental exposure.
Verb Hydrating Conditioner is a deep moisturizer that repairs damaged hair, leaving it soft and shiny. Our conditioner provides intense nourishment, yet washes away without leaving hair feeling weighed down. Keratin Protein and a complex blend of 18 other proteins that absorb easily into the hair to retain essential moisture.
*Sample was provided