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Yves Saint Laurent Renames Iconic Brand

Yves Saint Laurent Renames Iconic Brand

Yves Saint Laurent

Photo Courtesy of Yves Saint Laurent

The new creative director of luxury fashion brand Yves Saint Laurent, Hedi Slimane, hasn’t had much time to leave a mark on the company, but his first order or business is reportedly to rename the iconic brand as Saint Laurent Paris. CEO Paul Deneve reportedly confirmed the decision for the name change via internal email.

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